I haven’t posted anything in the last couple months as we were deciding what direction to go with the blog.

I will be remodeling it along with the Logiscape team this week and will begin to post some excellent sources of marketing information going forward. Some will be my own insights but most will be the top sources of information I follow and I will put my two cents in as well.

In the mean time I found a viral video idea that is sure to be floating all over the internet within days if it isn’t already. Check out this video I used to put my son’s photo into and make him look like a hero.

I think you will get a kick out of it and want to send a version of someone in your own family to people you know.

Try it out… and enjoy.

You need to wait for it to load so be patient as they are getting slammed with videos.

Make A Thank You Video en.tackfilm.se

Scott

Sitemap is a post from: Traffic Era Blog | Internet Marketing Can Make Sense

Why We Live 80 Years

On the first day, God created the dog and said, “Sit all day by the door of your house and bark at anyone who comes in or walks past. For this, I will give you a life span of twenty years.”

The dog said, “That’s a long time to be barking. How about only ten years and I’ll give you back the other ten?”

So God agreed……

On the second day, God created the monkey and said, “Entertain people, do tricks, and make them laugh. For this, I’ll give you a twenty-year life span.”

The monkey said, “Monkey tricks for twenty years? That’s a pretty long time to perform. How about I give you back ten like the dog did?”

And God agreed……

On the third day, God created the cow and said, “You must go into the field with the farmer all day long and suffer under the sun, have calves and give milk to support the farmer’s family. For this, I will give you a life span of sixty years.”

The cow said, “That’s kind of a tough life you want me to live for sixty years. How about twenty and I’ll give back the other forty?”

And God agreed again……

On the fourth day, God created humans and said, “Eat, sleep, play, marry and enjoy your life. For this, I’ll give you twenty years.”

But the human said, “Only twenty years? Could you possibly give me my twenty, the forty the cow gave back, the ten the monkey gave back, and the ten the dog gave back; that makes eighty, okay?”

“Okay,” said God. “You asked for it..”

So that is why for our first twenty years, we eat, sleep, play and enjoy ourselves. For the next forty years, we slave in the sun to support our family. For the next ten years, we do monkey tricks to entertain the grandchildren. And for the last ten years, we sit on the front porch and bark at everyone.

Life has now been explained to you.

Unknown Author

Brooke Shields has been an incredibly sexy and good spokes woman for many products. She has gone from Sex symbol as a young woman to sexy mom as a mom. This is not a bash on her specifically… I have to honestly say I like the woman a lot.

However, what a company is now selling as an eyelash grower was once really used to cure glaucoma. And are ya ready for this?

IT HAS MAJOR SIDE EFFECTS

It um well how can I say this? If you have blue eyes or light eyes and want permanent brown eyes go ahead and use it. So for only a few hundred dollars you too can have brown eyes. But it will also grow your eyelashes longer.

I wonder what is in it? Nuclear Radiation?

Well What can we expect from a company that uses Fear Marketing Tactics? The cosmetic and personal health industry is most guilty of making us feel inadequate in one way or another so we buy buy buy.

I am sorry to say that it is working very well.

Scare Tactics Do Not Make Sense

Author: Scott Holden – TrafficEraBlog

Website Marketing Shouldn’t Be Rocket Science

The more internet marketing training I study the more I often see people who talk like it is something mystical and difficult to interpret. When you can’t understand what is being presented you have two choices. You can just shake your head in acknowledgement proud to be a new believer in jilted language or you can ask yourself one question.

If this person can’t even present the information in a simple enough manner for me to completely and easily grasp what they want me to do, then why should I continue to listen?

Internet Marketing Can Make Sense or it can sound like this:

Jill Bolte Taylor got a research opportunity few brain scientists would wish for: She had a massive stroke, and watched as her brain functions — motion, speech, self-awareness — shut down one by one. An astonishing story.

Brain researcher Jill Bolte Taylor studied her own stroke as it happened — and has become a powerful voice for brain recovery.

See The Original Post and other Incredible Ted Talks <<<< Here

Know Your Market Competition And Win Easily

Today let’s finish up our work on how to best conduct your marketing research with the last section and possibly most important section on knowing your market and keyword competition for each keyword phrase you want to target before even getting involved in a marketplace.

We know now that it is crucial to have all four elements I have mentioned so far when going into a market niche in order to increase our business success chances 1000 fold. Those four elements once more are:

• Find High Volume Traffic Keyword Searches
• Target Want Market Keywords that have Commercial Value
• Introduce Traffic Streams to USP products and services
• Target Low Competition keywords which allow a quick ROI

The fourth market research element is really just another way of saying not to waste your time thinking you will easily dominate the most competitive keyword phrases without serious effort. Even if we follow all of these rules can we be sure we are even going to be able to beat the competition an take a top 3 position in the search engine and gain site traffic?

To be sure we will rank in the search engines for the purposes of organic and paid traffic based on Google’s rules which also carries over to Bing and Yahoo search as well. The two things we need to check are:

I. We must know the number of competitors in our marketplace or the SEOC column in the Market Samurai tool. This is the number of pages that mention our keyword phrase. 100k pages or less is a good size competition pool but the ideal suggested number is 30k or less which should allow you to rank in a few weeks at the top of Google. The number of competitors and the amount of competition is not a fast rule it has just been seen to usually be a good statistical range for lower competition. It is true that each market niche will have different competition levels regardless of number of pages.

II. We need to also know the strength of the top 10 competitor pages for our market keywords. This is really all that matters at all as far as getting free search engine traffic.

SO what things must we know to judge the strength of the top 10 competing web pages for a keyword?”

The On Page Factors Are:

• Page Rank
• Title Tag
• Meta Description
• H1 and H2 Tag
• URL Keywords

The Off Page Factors Are:

• Number of Links to Page
• Number of Links to Domain
• Number of .gov and/or .edu Links to Domain
• DMOZ and/or Yahoo Links to Domain
• PR of Links to Page
• Keyword Anchor Text to Page

There is no guessing with how to get SEO rankings for the most part it is a science especially when you use Market Samurai. You will know on each keyword how hard it will be to rank against your competition. Ranking will be even easier than what Market Samurai shows you if you use these proven methods when building your site online:

• SEO Themed Siloing including relevant home page, categories and articles.
• Get relevant keyword anchor text links coming into all of your sites pages.
• Use a Mini Net Syndication Method which includes social web 2.0 platforms as well as content syndication across many content syndication platforms to surround and feed into your main sales site.
• Use Proper Syndication Tools to push and boost the power of every effort and piece of content you make.

Here is my USP or incentive for you to buy Market Samurai from Logiscape. Anyone who purchases Market Samurai through me may email or post a comment on the blog asking any market research question relating to the tool and how to best use it to improve your business. That’s right ask me anything at all and I will respond with my best information and even help you with your marketing idea within reason.

Market Research Commandments Can Make Sense

Author: Scott Holden – TrafficEraBlog

Mastering the art of the “squeeze page”

Ask any successful internet marketer and they will tell you that you if you are serious about making it online, then you need to build a list. There is nothing “secret” about this fact, and yet, the incredible vast majority of internet marketers fail miserably and give up (usually after losing thousands of dollars) within the first year.

So, if it’s no secret that you need to be building a list in order to truly be successful, then why aren’t very many people doing it? Are YOU building a list right now? If not, have you asked yourself why?

Now before I go any further, I should warn you that I am going to be pretty blunt with my approach on this issue (if you have read my other articles, you already know this about me). Too many times in life we are told half-truths in order to protect our feelings … and these half-truths will always hold you back.

I don’t know about you, but if I am doing something wrong, I want someone to tell me flat out that it is wrong so that I can move past it quickly and get it right. Just give it to me straight and give me details so I know what to fix. Whenever somebody is vague with their feedback, it’s never good and usually means they are just trying to protect your feelings.

Now, let’s get back to the question I asked … if you are not building a list, why not? Is it because you don’t know how? Is it because you don’t have time? Is it because list building seems like a lot of work? Is it because you ….

I could go on and on here, but these are little more than excuses that people use to justify why they haven’t taken action. In fact, most people will create their own roadblocks just so they have an excuse for not taking a prescribed action. If you are somebody that continually creates your own roadblocks at every turn, then you need to stop this right now or you will never succeed.

Back to “squeeze pages”. So, what exactly is a “squeeze page”? Well, the term is derived from the fact that this webpage is designed with the sole intent to “squeeze” some information out of the visitor … namely their name and email address. Now, since this is the ONLY purpose of a squeeze page, it differs greatly in its content versus a splash page (which I discussed in my previous articles). There are a few similarities, like keeping it short and catchy, but that’s where it ends.

The big question quickly surfaces … “how do I get people to join my list?” Although there is more than one technique to get people to join your list, they all have the same thing in common … give them something they want for free!

Which brings up another question … “what do I give them?” And the answer is … “give them what they want!” To which you ask … “but what do they want?” Anybody else thinking “dear liza, dear liza”?

As you can see, there are a lot of things to consider when setting up a squeeze page that you don’t have to think about when creating splash pages … but, unlike a splash page, a properly designed squeeze page will provide you with a list of responsive people that you can contact over and over again. And once you have the “backend” all setup, it is actually pretty easy to start pumping out several different squeeze pages in order to increase your target audience and your list(s) will continue to grow.

Due to the more complex nature of squeeze pages, I can’t fit all the information into a single article, so I have broken it up. My main purpose with this article was really just to prep you a little so that you have some time to take down all those roadblocks that you have put up in front of yourself.

In my next article, I will tear apart a squeeze page into all of its required components so you can see exactly what goes into building one.

The simple reality is that anyone can build a responsive list through the use of squeeze pages. You don’t need a whole bunch of skills and crazy technical talent … you just need to stop making excuses.

Squeeze Pages DO make sense

Author: Tyler Huculak – President/Co-owner Logiscape Technologies Inc.

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Matching Streams of Traffic With Products and Your USP

The second important marketing research commandment we just went over was commercial value in keywords or what is sometimes called OCI “Online Commercial Intention”. There are a couple more things to consider in this regard but let’s also take a look at the third commandment which is a must. You must take an affiliate, existing or new product or service and match that product or service with appropriate traffic streams. In addition you need to consider how and why to offer specific products when doing your market research. It is a common sense approach to decision making and most marketers just don’t use this concept.

Ask yourself two questions:

• “What product or service can I offer to this traffic stream?”
• “How can I offer it with it’s own unique selling proposition?”

By asking these two questions what you are doing is essentially playing two roles at once as a marketer. You are following the age old economist theory of supply and demand or “giving the market what it wants in the right place at the right time”. Many people call this affiliate marketing which is fine but it is broader than that… what you are doing is satisfying a demand.

The second question addresses a more powerful and more difficult question and skill. “How can I offer something which is either a hybrid product, has added value, is completely a novel idea or any combination of these three?”

This is what some people call product development and some call this alchemy. It is a purely imaginative and creative skill. It is not measurable and can have immense value. It is the ability to coin new ideas completely. It comes to some people quite easily and others not so much. Sometimes such ideas flow rapidly and sometimes it is a process which takes weeks or even months.

Do not rack your head over it if you cannot make this alchemy part of marketing reveal a novel approach for you. The easy way to move forward within your market is to simply match traffic to products and services for starters and then use a hybrid approach or a value added proposition to that idea.

Let us backtrack to my latter point of finalizing commercial value when comparing keywords. In order to finalize commercial value let us look at our data through a different lense than our last example. Now let’s use this model for analyzing commercial value:

1) SEOV or SEO Value which is the sum of adding organic traffic or searches per day the top spot would expect to get from Google times the cost per click of that word in Adwords top positioning. We are assuming that the value is at least as high as the cost of the keyword otherwise competitors wouldn’t pay that price.

2) OCI or the pure Online Commercial Intention number as pulled from Bing. It is good to look at this number because it often reveals the percent of those keyword searchers who intend to buy. We cannot see that with CPC alone.

3) USP where traffic meets products and services. We must use our ideas to measure from a conceptual space if we can create a combination which is not already existing in the space of promotion to these keywords. This is the creative and ground breaking method by which whole new businesses are born.

It can take your research to a new level, but for completely new ideas you should test the water before moving forward with your idea. You can run a survey from: related forums, social sites, and competitor sites. The other option is to buy traffic and survey it about your idea and to glean new ideas.

4) Competition must be considered for the keywords you intend to target as a final measure of assurance. Do not proceed until you have looked at your competition. I will present the competition analysis in the last part of this series.

Here is my incentive for you to buy Market Samurai from Logiscape. Anyone who purchases Market Samurai through me may email or post a comment on the blog asking any market research question relating to the tool and how to best use it to improve your business. That’s right ask me anything at all and I will respond with my best information and even help you with your marketing idea within reason.

A Market Research Commandment Can Make Sense

Author: Scott Holden – TrafficEraBlog

Advertising Isn’t All Smarts: Sometimes It’s Just A Matter Of How Crazy You Are

This is of course just a movie called “Crazy People” with Dudley Moore back in the eighties but it shows how totally off the wall and weird ideas can become better advertising methods than using classic marketing models.

I know I have certainly seen some completely stupid commercials which I just can’t seem to get out of my head while really elaborate ads seem to fall out of my memory all the time. Remember that all you are doing in many of your advertising efforts is getting a person to take a look at your product or think about it. Now this is an exercise in branding through tv commercials but think about how it applies in other forms of advertising.

When writing an ad you are often just trying to push the curiosity button of people so they go to the next part of your sales funnel. When writing a headline or making a splash or squeeze page your main goal is to get the viewer to the next part of the sales funnel not trying to convince them to buy anything in one paragraph or sentence. Push their curiosity, greed, and emotional buttons and you will achieve that goal.

Crazy Internet Marketing Can Make Sense

Author: Scott Holden – TrafficEraBlog